Tuesday, November 26, 2019

The Most Important Factor in SEO

The Most Important Factor in SEO The Most Important Factor in SEO The Most Important Factor in SEO By Mark Nichol If you, or the business or organization you work for, want people to visit your (or its) website, you should know the most important factor in search engine optimization. As you probably know, SEO is any set of strategies designed to improve your website’s ranking in an online search. Various sources ascribe varying values to such strategies, but most SEO experts agree that the following approaches are important: Content should be well written, relevant, engaging, and frequently updated. Title, meta description, and header tags should contain terms that accurately reflect site content. URLs, or website addresses, should be short and should contain relevant keywords. A website’s longevity, and its reputation among popular websites with related content (indicated by shared content, links to your site, and references to your site), are also beneficial factors. There are additional techniques, but these are the basics that content producers should be aware of. You should also be alert to one of the factors that causes a website to be penalized in search engine rankings: Content that lacks depth and substance and that uses keywords excessively. Most website administrators, webmasters, and content producers are aware that search engines companies are constantly refining their products to reward websites with high-quality content and penalize those that ignore these simple, self-evident principles. However, it’s surprising how often one still comes across densely keyword-laden, awkward content that is designed for search engines, not human beings, to read. This approach to SEO is akin to that of a retail establishment that temporarily offers free products or services or that stations attractive, scantily clad models at the store entrance for a particular promotion. These techniques certainly encourage customers (I know both of them get my attention), but they have nothing to do with the quality of the products or services; once the freebies and the hotties go away, will customers come back? By the same token, if you want people to return to your website, give them what they want and what they want should be what you have to offer, not distracting diversions. The quantity of content varies widely depending on what that is, but quality is constant: Website content should be clear, concise, and informative. Compare the following paragraph from the About page for Daily Writing Tips with the one after that, which reflects what I would probably write if I were unfortunate enough to be an SEO content creator rather than a writer: â€Å"Whether you are an attorney, manager, or student, writing skills are essential to your success. The rise of the information age with the proliferation of e-mails, blogs, and social networks makes the ability to write clear, correct English more important than ever.† â€Å"Daily Writing Tips knows that English-writing skills are essential to your success. Whether you are an attorney, manager, or student, you need to write English well. Read tips about how to write English better at Daily Writing Tips. At Daily Writing Tips, we will show you how to write English well, use correct English spelling and proper English punctuation, and use the right English words. Bookmark Daily Writing Tips now for the best English-writing tips.† One paragraph tells you what you need to know. The other makes you want to scream. It isn’t content. It’s data. It is designed to be read by a machine. Design your content to be read by people. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:100 Whimsical WordsBest Websites to Learn EnglishA Yes-and-No Answer About Hyphenating Phrases

Friday, November 22, 2019

Case Study Writing

Case Study Writing In higher education, students are often required to write case studies. Used in most (if not all) academic disciplines, a case study serves to provide a thorough analysis of a situation, or â€Å"case.† Its purpose is to reveal interesting information about a classification of things – and is analytical in nature. Perhaps it’s best to see the case as the â€Å"real-life† situation; the case study is the analysis of this situation.  Fundamentally, case studies seek to solve a problem. For example, a business student may perform a case study on a particular company; while the political science student might conduct one on a particular country or a political ideology. In a psychology course, a case study could be written about a person’s mental illness, or how kids with cerebral palsy learn to read and write and speak, for a more specific example. Case studies cover a broad range of topics – but there is one underlying theme: they highlight a larger problem or issue, a real-life situation, in the field and, through heavy research and the application of theories, concepts and common knowledge in a field of study, serve to illuminate those problems through an in-depth study of its application to an individual or single unit. There are two approaches to writing a case study.  One is the Analytical Approach, where the case study is performed in an attempt to understand what has happened and why and does not identify a problem or suggest solutions.  The other approach to a case study is the Problem-Oriented Method used to identify existing problems and then suggesting solutions to said problems. Case Studies Should Always: Apply the knowledge and ideas covered in a course to a practical, real-life situation Identify – then suggest solutions to – present problems Recommend the BEST solution to these problems Detail exactly how this solution should be incorporated The Five Steps to Writing a Case Study Step 1. Choose a subject, issue or problem, and conduct thorough research on that topic (by using books, journals, magazines, and newspapers). Of course, the issue should pertain to the course in which the assignment is given, and the student should make sure to record these sources for later. Step 2. Choose a case â€Å"site† – a location, organization, company, or even individuals experiencing a problem – then plan and set up interviews. Remember: interviewees should, for example, be involved in the same company or organization, or the case â€Å"site,† with a common interest in solving the problem. Step 3. Conduct interviews. This is a crucial step to a case study. Ask interviewees what solutions have already been attempted, as well as inquired about their feelings about the situation, and what they could, perhaps, do differently to solve the underlying problem in the future. Open-ended questions are best – What is working? How did the situation develop? Stay away from yes or no questions for an objective analysis. Step 4. Organize and analyze the information gathered from the interviews and the research to identify which are most pertinent in solving the problem. Step 5. Double-check all the information on the case study, make your conclusions, and voila its ready. You may be interested in: Critical Analysis How to Write an Argumentative Essay Book Report Writing Writing Effective Assignments Tips on Improving Students Study Skills The Eight Sections of a Case Study:   Synopsis/Executive Summary outlining the purpose of the case study, a description of research, a broad outline of the issues and findings, and the theory being used   Analysis, which identifies the problems in the case and is supported by factual evidence   Discussion summarizing the major problems, which identifies alternative solutions to these problems; it should briefly outline each alternative solution, and then evaluate the advantages/disadvantages of each   Conclusion – it should sum up the main points gathered from findings and the discussions   Recommendations explaining what alternative solutions should be adopted to solve the problem, briefly justifying these solutions in a persuasive manner. In this section, integration of theory pertinent to the coursework is most appropriate   Implementation explaining what should be done, by whom and when   References used in the case study   Appendices may be used to note any original data relating to the study that may have interrupted the flow of the main body These are basic case study writing steps. If you need any further assistance and/or guidance with your case study, is the service that is happy to assist. Simply send us your requirements, attach any relevant files and send it over. We will analyze your assignment and then provide feedback on how it should be done. Additionally, we can provide additional counseling and guidance on case study writing by providing a sample case study response. You will then be able to use this model paper as a sample to work on your subsequent case study assignments. is happy to be your academic advisor!

Case Study Writing

Case Study Writing In higher education, students are often required to write case studies. Used in most (if not all) academic disciplines, a case study serves to provide a thorough analysis of a situation, or â€Å"case.† Its purpose is to reveal interesting information about a classification of things – and is analytical in nature. Perhaps it’s best to see the case as the â€Å"real-life† situation; the case study is the analysis of this situation.  Fundamentally, case studies seek to solve a problem. For example, a business student may perform a case study on a particular company; while the political science student might conduct one on a particular country or a political ideology. In a psychology course, a case study could be written about a person’s mental illness, or how kids with cerebral palsy learn to read and write and speak, for a more specific example. Case studies cover a broad range of topics – but there is one underlying theme: they highlight a larger problem or issue, a real-life situation, in the field and, through heavy research and the application of theories, concepts and common knowledge in a field of study, serve to illuminate those problems through an in-depth study of its application to an individual or single unit. There are two approaches to writing a case study.  One is the Analytical Approach, where the case study is performed in an attempt to understand what has happened and why and does not identify a problem or suggest solutions.  The other approach to a case study is the Problem-Oriented Method used to identify existing problems and then suggesting solutions to said problems. Case Studies Should Always: Apply the knowledge and ideas covered in a course to a practical, real-life situation Identify – then suggest solutions to – present problems Recommend the BEST solution to these problems Detail exactly how this solution should be incorporated The Five Steps to Writing a Case Study Step 1. Choose a subject, issue or problem, and conduct thorough research on that topic (by using books, journals, magazines, and newspapers). Of course, the issue should pertain to the course in which the assignment is given, and the student should make sure to record these sources for later. Step 2. Choose a case â€Å"site† – a location, organization, company, or even individuals experiencing a problem – then plan and set up interviews. Remember: interviewees should, for example, be involved in the same company or organization, or the case â€Å"site,† with a common interest in solving the problem. Step 3. Conduct interviews. This is a crucial step to a case study. Ask interviewees what solutions have already been attempted, as well as inquired about their feelings about the situation, and what they could, perhaps, do differently to solve the underlying problem in the future. Open-ended questions are best – What is working? How did the situation develop? Stay away from yes or no questions for an objective analysis. Step 4. Organize and analyze the information gathered from the interviews and the research to identify which are most pertinent in solving the problem. Step 5. Double-check all the information on the case study, make your conclusions, and voila its ready. You may be interested in: Critical Analysis How to Write an Argumentative Essay Book Report Writing Writing Effective Assignments Tips on Improving Students Study Skills The Eight Sections of a Case Study:   Synopsis/Executive Summary outlining the purpose of the case study, a description of research, a broad outline of the issues and findings, and the theory being used   Analysis, which identifies the problems in the case and is supported by factual evidence   Discussion summarizing the major problems, which identifies alternative solutions to these problems; it should briefly outline each alternative solution, and then evaluate the advantages/disadvantages of each   Conclusion – it should sum up the main points gathered from findings and the discussions   Recommendations explaining what alternative solutions should be adopted to solve the problem, briefly justifying these solutions in a persuasive manner. In this section, integration of theory pertinent to the coursework is most appropriate   Implementation explaining what should be done, by whom and when   References used in the case study   Appendices may be used to note any original data relating to the study that may have interrupted the flow of the main body These are basic case study writing steps. If you need any further assistance and/or guidance with your case study, is the service that is happy to assist. Simply send us your requirements, attach any relevant files and send it over. We will analyze your assignment and then provide feedback on how it should be done. Additionally, we can provide additional counseling and guidance on case study writing by providing a sample case study response. You will then be able to use this model paper as a sample to work on your subsequent case study assignments. is happy to be your academic advisor!

Thursday, November 21, 2019

Sexuality Education for people who living with a disability Assignment

Sexuality Education for people who living with a disability - Assignment Example This type of treatment makes it important for us to play our role in spreading such sexuality education that promotes respect for these individuals as well as mental and spiritual support for them. â€Å"Having an adult identity† and â€Å"autonomy† (Herbert, 2011, p.133) are two major rights that these individuals must be granted. In my practice, I would specially encourage the disabled individuals to enhance their expression of self-identity through not being embarrassed of their sexual orientation or sexual desires. The motivation to express self-identity and self-acceptance is the major thing that is required to give these individuals confidence. For example, I would advocate couples to compromise with the disability of a spouse and accept each other’s sexual orientation and sexual fantasies by overlooking the physical disability. Second, I would like to give awareness to females that they are the more precious gender of the two, and physical disability should not make them feel deprived of their sexual desires and related

Tuesday, November 19, 2019

Difference between Systems Design and Systems Improvement Term Paper

Difference between Systems Design and Systems Improvement - Term Paper Example The renaissance paradigm tried to account for the shortcomings of the scholastic paradigm by acknowledging scientific principles (Skyttner, 2006). This paradigm introduced the notion of careful observation of the universe, with inferences and conclusions drawn from observation. This era saw the introduction of scientific methods of considering the factors that affected humankind. For example, Skyttner (2006), states that the emergence of knowledge about astronomy greatly increased understanding of humankind as is now known. The beginning of the 18th century saw the firm establishment of the scientific world view, which was done during the mechanistic paradigm and determinism. In this era, the traditional superstitions were replaced by careful analysis of the factors in the environment, and often, the rational analysis led to scientific conclusions. The overwhelming conclusion from this age was that all factors could be rationally explained, thus the mechanistic tendency. This era was followed by the hegemony of determinism, where it was believed that all factors in the universe followed a supposed pattern. According to Skyttner (2006), this age was characterized by a belief that all events followed a specific pattern, that all factors could be explained by the principle of causality. However, the principle of determinism was disproved by Einstein, who introduced the concept of relativism. Instead of a causality principle, the relativity principle served to disprove the notions of the deterministic era. Finally, the general system theory was introduced in the 1950’s to explain the failure of previous paradigms, where the universe is interconnected by way of different systems. The interaction of these systems cannot be explained by one single factor, thus the introduction of the general systems theory (Skyttner, 2006). In this chapter Skyttner (2006) explains the different factors in the general systems theory, for example, the author defined the system as the collection of different entities that interrelate to give a whole factor.

Sunday, November 17, 2019

Importance of Peer Review Essay Example for Free

Importance of Peer Review Essay A student in a graduate program must conduct research during the course of study. The purpose of this assignment is to discuss how one can determine which references are credible and which are not. Importance of Peer Review As a scholar-practitioner it is of utmost importance to know that information is obtained from a source which is peer reviewed. When a journal or article has been designated as peer reviewed this means that the information has been submitted to several of the authors peers for content review. The reviewers must agree that the information has been gathered through the use of proper research methods, and that it is accurate and original. Knowing that Articles Retrieved are from Peer-Reviewed Journals The articles I downloaded for this week’s application are peer reviewed. The Walden University library has a search feature which allows one to find only peer reviewed articles quickly and easily. This is the procedure I followed when obtaining my articles. If an article is obtained from a source other than the Walden library, verification of peer review can be done through Ulrich’s Periodicals Directory. Importance of Peer Reviewed Articles My area of interest is nursing education. It is important that the information I share with students has been peer reviewed. I want to make sure it is accurate and credible. Summary In summary, it is essential for students in a graduate program to always make sure resources utilized for research are peer reviewed. The information obtained for assignments must be reliable and accurate. References Cornell University. (April 5, 2011). Cornell University Library. Retrieved from http://olinuris.library.cornell.edu/ref/research/skill20.html Walden University. (2011). Walden University Library. Retrieved from http://library.waldenu.edu/689.htm

Thursday, November 14, 2019

Time, Love, and Poetry in Shakespearian Sonnets :: essays research papers

Show how Shakespeare writes about time, love and poetry in these sonnets. (Sonnet 18, 73, 104). William Shakespeare is probably the most well known writer in the English speaking world. His plays have become classics and have been translated into many languages. Who doesn’t know the story of Romeo and Juliet or Hamlet? Shakespeare’s unique styles of writing and passionate poetic verses are the factors that make him distinctive of the writers of his era. One of the things that make him so exceptional is the way he makes words flow by blending their rhythms and at the same time creating perfect quatrains. â€Å"Sometimes too hot the eye of heaven shines, And often is his gold complexion dimmed: And every fair from fair sometimes declines, By chance or nature’s changing course untrimmed.† Shakespeare’s ‘sugared sonnets’ combine the themes of love and time. These sonnets tell the story of a couple who are in love but have been separated for three years. Although the story inside the sonnets can be summarized in a couple of lines, Shakespeare makes the meaning of one word extend to a stanza making clear the art of writing a sonnet. It is not easy to understand a sonnet the first time you read it. Each verse needs to be examined in order to completely understand the essence and significance of every single word. â€Å"Three beauteous springs to yellow autumn turned In process of the seasons have I seen, Three April perfumes in three hot Junes burned, Since first I saw you fresh, which yet are green.† This quatrain from sonnet 104 shows the way Shakespeare wrote about time. He didn’t just use straight forward words but change in nature and seasons to represent time and at the same time given the sonnet a more nostalgic mood. The three beauteous springs that have turned to autumns and the Aprils to Junes represent the three years that have past since the moment he last saw his lover. The narrator also describes his lover as being prettier and more perfect than a summer’s day and that his love was so pure that could never die. â€Å"Shall I compare thee to a summer’s day? Thou art more lovely and more temperate† â€Å"Ere you were born was beauty’s summer dead† It says that her art was lovelier and more constant than a summer’s day as summer ends each year but her beauty is eternal.

Tuesday, November 12, 2019

No Taxation Essay

The demand of No Taxation without Representation was the primary force in motivating the American revolutionary movement. It was also a symbol for democracy and freedom to the American people. The slogan described how Americans weren’t represented in British Parliament. Americans said that they did not vote for someone to represent them in Parliament and therefore, cannot be taxed. Justice is what the people wanted.In the mid-1700’s, due to the high debt created by the British after the French and Indian War, parliament created a series of new taxes used on only the American colonies to gain revenue. One of the most unpopular taxes, called the Stamp Act, required a stamp to be put on all legal documents for a certain fee. This upset many people in the colonies including the Virginia House of Burgesses, which was the legislature in Williamsburg, Virginia, at the time. The committee there created a resolution to ask the same rights as Britons, who had representatives in P arliament to defend themselves against taxation without representation (Document A). As Daniel Dulany says in Document C, â€Å"A right to impose tax on the colonies, without their consent for the single purpose of revenue, is denied†¦Ã¢â‚¬  Dulany and many others agreed that taxing the colonists for revenue, or to make money, should not be allowed without the colonists agreement. Dulany also says that regulating the trade of the American Colonies is within the rights of the British to do so without American consent. The Americans took this to heart, and by 1765, the phrase of no taxation without representation was a common thought supported by Dulany’s idea. The British then came up with Virtual Representation. Virtual Representation is the idea that every member of the British Empire is represented by every Member of Parliament. The colonists disagreed with Virtual Representation, still displaying their anger or unconstitutional taxes through No Taxation without Repr esentation. In Document F, the Second Continental Congress explains why they believe in the idea of independence and the explanation of taxation without representation is the first thing the address. In his pamphlet, Common Sense, Thomas Paine explains the absurdity of an island, England, ruling a continent, America. Common Sense begins to stir thoughts of revolution and independence in the minds of Americans.

Saturday, November 9, 2019

Going to college Essay

Going to college I hope to gain employment in business, hospitality or hotel management. All of my studies are geared towards gaining a Bachelor’s degree in one these majors and continuing on for my masters. Most of the larger full scaled hotel chain requires applicants to have a B. A. in one of these fields for consideration in their management trainee positions and I am presently working towards that degree. Some will consider a liberal arts degree if the applicant has already some experience in the hospitality field. Hotels or businesses that offer fewer services than a full scaled business will fill training positions if individuals have an associate’s degree or possibly a certificate in hotel or any other human resource business and experience is also still required. Experience can be in the form of formal internships and also summer and part-time work experience in the hospitality business which is always an asset. Many universities and colleges offer certificate or degree programs that help individuals attain their associates, bachelors, or graduate degree. Vocational and technical school can offer experience and opportunities for placement in the hospitality field. Instruction in administration, accounting, economics, food service, catering, housekeeping are just a few of the programs needed for a degree in hotel management. In more recent times computer training is also very important to management skills. In hotels, computers are used for anything from reservations and billing all the way to housekeeping. Many universities are helping students by directing their studies to follow this employment trend: Employers prefer new college graduates who have the following qualities: energetic quick learners; computer literate; good writers; confident public speakers; strong leaders and organizers; analytical thinkers and problem-solvers; excellent researchers; team payers aware of diversity and treating all others with respect and dignity; competency in a foreign language; open-minded to the global workplace; flexible and adaptable; willing to begin at an entry level position and work their way into more responsible assignments (Scheetz & Gratz, 1996). These desired traits make an individual a very valuable employee that businesses consider during the hiring process. My desire is to possibly work in a full service hotel in hopes of gaining employment and knowledge as a lodging manager. I believe that this knowledge will in the future help me to own a small hotel or a bed and breakfast (possibly in a tropical or warm climate) of my very own. Lodging managers work for many hotels and motels but can also work with any business that deals with providing room and shelter for people. There is also a possibility of gaining employment in companies that have chains of hotels or contracts for hotel chains. Companies that manage hotels under contract also employ individuals with degrees in lodge management (http://www. bls. gov/oco/ocos015. htm). According to statistics employment for lodging managers from 2006 to 2016 is expected to increase in growth as much as twelve percent. It is expected that there will be steady growth in domestic and foreign tourism that will give reason for this increase in job growth. Most of the new jobs will arise among managers, including food service and lodging manager, financial managers, and marketing, advertising, and public relations managers† (Mittlelhauser, 1998). This kind of trend can be appealing to anyone interested in employment after college. After researching hospitality management I found that as well as being an enjoyable job with so much opportunity it is also a very secure industry with many, many opportunities. I found that the possibility for travel most appealing as well as the pay scale when compared to the required education is very good. Gaining experience in the field is something that appealed to me, for the simple fact that I have worked part-time in the industry while attending college and with this experience along with my degree I feel very confident in finding employment after graduation. In researching this topic I found out just how vast this industry is and was truly amazed. I don’t think that many people really pay attention to how much work goes into the industry to give the public the highest quality in hospitality. Education is the key for success and every step of the way I am working myself towards success in the hospitality business and in particular hospitality management. I’m looking forward to the adventure.

Thursday, November 7, 2019

Legalization of Marijuana2 essays

Legalization of Marijuana2 essays Legalization of Marijuana has quickly become a controversial issue in America. In the United States, legalization of marijuana for medicinal purposes is spreading to the state level. For example, in November 1996, the people of California and Arizona voted to legalize marijuana for medicinal reasons. As a result of Proposition 215 in California, patients now smoke marijuana provided their physician recommends its usage. A prescription is not required, and marijuana continues to be illegal to prescribe. The Clinton administration responded that it would not recognize these decisions, and would prosecute physicians who recommend or provide marijuana to their patients. Although California and Arizona are the only two states to have already passed laws regulating marijuana usage, twenty-six states and the District of Columbia have laws and resolutions regarding marijuana usage. These laws and resolutions range from establishing therapeutic research programs, to allowing doctors to prescr ibe marijuana, to asking the federal government to lift the ban. Despite the states desires to have marijuana legalized for medicinal purposes, the US National Institutes of Health examined all existing clinical evidence about smoked marijuana and concluded that, There is no scientifically sound evidence that smoked marijuana is medically superior to currently available therapies. Based on the conclusion made by the US National Institutes of Health, marijuana should remain illegal. Although it does have many medicinal benefits - including improving the appetite in chemotherapy and AIDS patients, reducing muscle spasms associated with epilepsy and multiple sclerosis, and alleviating eye pressure in glaucoma patients - there is no proof that marijuana is the most effective treatment. The main active ingredient in marijuana (THC) is already available in its legal form, Marinol; it does in fact h ...

Tuesday, November 5, 2019

Dialogue Writing Tips

Dialogue Writing Tips Dialogue Writing Tips Dialogue Writing Tips By Ali Hale Some writers love dialogue. They find that they have a natural ear for how different characters speak, and that the dialogue races along, carrying the story with it. Others struggle over every word of a dialogue-heavy scene, feeling that the characters sound stiff and unlifelike. Fortunately, there’s a huge amount of great advice on writing dialogue; I’m going to be quoting from three authors and books: Nigel Watts – Teach Yourself Writing a Novel (and Getting Published) Elizabeth George – Write Away: One Novelist’s Approach to Fiction and the Writing Life Robert Graham – How to Write Fiction (and Think About It) The function of dialogue I’m sure you know what dialogue is – spoken words between two or more characters. What I want to look at here is what purpose the dialogue serves within a story. Watts writes that all dialogue should accomplish at least one of the following three things: Moving the story forwards Giving information Contributing to characterisation George agrees that â€Å"in the most basic kinds of writing, dialogue serves the interests of moving the story forwards.† She believes, too, that better writing involves dialogue that contributes to characterisation, where â€Å"what [a character] says and how he says it tell us as much about who he is as do his actions†. For George, however, really good dialogue goes far beyond this. She suggests that it can: Foreshadow events which are to come Make these events more vivid when they do arrive Give characters, and the relationships between them, life Both Watts and George agree that dialogue shouldn’t only exist to give the reader information. This sort of speech invariably sounds clunky and unnatural, as characters often end up telling one another things that the reader knows they’d already be aware of. (â€Å"Your wife, who you married ten years ago†¦Ã¢â‚¬ ) Making dialogue sound natural? One of the major struggles which many writers have is writing natural sounding dialogue. Characters often end up sounding stilted, wooden and unreal. George suggest that a good author â€Å"gives [dialogue] the look and sound of natural speech even while he knows he cannot make it a reproduction of natural speech.† Here, George is saying that dialogue should have a certain verisimilitude – it should seem real to the reader, but it shouldn’t have all the umms, errs and false starts of real speech. Try taping two or more people talking, or reading a verbatim transcript of a live show. You’ll find that the result is almost unintelligible. You don’t want your dialogue to be this true to life, though; unless, as George writes, your character â€Å"has a speech impediment, low-wattage brain power, synapses misfiring, or psychological problems, and the dialogue is being used to define his natural limitations.† To make dialogue seem natural – without boring the reader to tears or making them think that all the characters are blathering idiots – try some of these tips: Use contractions (â€Å"don’t†, â€Å"shouldn’t†, â€Å"can’t†) unless a character is very stuffy or speaking in a very formal context. Let characters break off sentences, or speak in phrases rather than sentences. (You might think of these as verbless sentences – they’re great for dialogue.) Have characters interrupt one another. Use the occasional â€Å"um† or â€Å"er†, if a character is being particularly hesitant. Giving characters distinct speech patterns When writing dialogue, it’s important not only to make the words sound natural but to distinguish (and characterise) your characters by the way in which they speak. Graham writes that â€Å"dialogue is characteristic of the person speaking it†, and emphasises that the words a character says must seem â€Å"in-character† for the reader to accept them as real. Watts emphasises that â€Å"as your characters have different physical and emotional characteristics, so too should they speak differently.† Some factors to consider when finding each character’s â€Å"voice†, as well as their personality, are: What sort of educational background does the character have? Where are they from (geographically)? How old are they? What do they do for a living? All of these will affect whether your character is terse or long-winded, whether they use technical terms or layman’s ones. They’ll also determine the sort of slang that your characters use (none at all? Out-of-date slang? Offensive slang?) One area to be cautious about – something which Graham, Watts and George all mention – is the use of dialect. If your character has a very strong regional accent, the reader will quickly get tired (or confused) if you attempt to spell everything out phonetically. As Graham says, â€Å"You don’t want your story to grind to a halt while readers work out syllable by syllable just exactly what has been said.† Try using a couple of regional words to give the dialogue the right flavour: a Scottish character, for instance, would use words like â€Å"wee† (meaning â€Å"small†) and â€Å"bonnie†. Do you find dialogue easy to write, or is it one of your weak areas? Do you have any tips on writing realistic speech that reveals character, moves the story along and makes characters come to life? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:75 Contronyms (Words with Contradictory Meanings)Dawned vs. Donned9 Forms of the Past Tense

Sunday, November 3, 2019

EASY JET (ONE BUDGET AIRLINE) Essay Example | Topics and Well Written Essays - 2500 words

EASY JET (ONE BUDGET AIRLINE) - Essay Example Porter's Generic Value Chain can be applied to examine the firm's ability to connect primary value chain activities with support services (Porter, 1998). Easy Jet has made use of both strategies to better advantage in marketing its products. Supplier power refers to the degree of freedom that suppliers have over the firm which buys supplies from them. Easy Jet in particular and the budget airline industry in general have to procure supplies from suppliers in the open market where rules of competition might threaten Easy Jet's own strategic objectives as well as others. For example customer care practices require a host of supplier networks to coordinate every aspect of the marketing process from the time of inquiry to the end of the journey. How Easy Jet would respond and how would the rest of the industry respond to all this, depend on a number of other variables such as the concentration ratios in the supplier industries, the availability of and the degree of dependency on credit, macro-economic variables, e.g. interest and business tax rates and a host of other factors. In the airline industry it's an unwritten rule that the aggregation of strategic supplier networks across a range of ancillary services - e.g. handli ng customers' inquiries to the seat allocation process - would benefit only those airlines which place their products in strategic sub-segments appropriately and immediately. Buyer poweBuyer power is perhaps the most effective force with far reaching consequences for the business that the company has to face. For instance customers of short haul budget airlines carry such weight in the decision making process of the individual airline to such an extent that they can drive prices down if they happen to boycott a certain airline or airlines on the ground that their services are below their expectations. Buyer power has also been studied in the budget airline market segment with reference to price and income elasticities of demand. The European no-frills low cost airline market segment is ruled by the same economic principles but its qualitative shift has brought about a highly articulate population of consumers whose demand for the product at a given time is determined not only by the price and